A laptop displaying an online store for fragrances, sitting on a pink chair against a plain wall.

Web strategy, copywriting, and design—all in one place

Below are some forms our collaboration can take. Every project begins with a conversation, so I can understand where you are, where you’re headed, and customize a plan for getting there.

I'm ready

MULTIFACETED

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IMMERSIVE

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ONE-OF-A-KIND

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MULTIFACETED ⁕ IMMERSIVE ⁕ ONE-OF-A-KIND ⁕

Full Form

For business owners who've invented a job that has multiple threads and need a website that weaves them all together. Maybe you’re approaching a moment of expansion, like a launch or publication. Maybe you’re finally fed up with a site that doesn’t accurately reflect the caliber of your work. Or maybe you want the magic of custom code to bring an immersive visual world to life.

  • Every web design package is tailored to your needs. Here’s what a “Full Form” project typically includes:

    • 5+ Page Squarespace Site: With custom-coded features and animations, mobile-optimized.

    • Brand Identity: Custom wordmark logo, color palette, and typography pairing.

    • Visual Elements: Creation or sourcing of custom graphics, like textures and illustrations, and/or stock photography curation, if needed.

    • Copywriting Workbook: A personalized, section-by-section guide for writing compelling website copy, based on your strategic site map.

    • SEO Fundamentals: Built with best practices, including meta descriptions, image titles, alt text, and proper text hierarchy to improve visibility.

    • Integrations: Email marketing, lead magnet, and/or booking system as needed.

    • Tutorial Videos: Personalized how-to videos so you can easily manage your site yourself.

    • Post-Project Support: One month of post-project technical support

    • Timeline: 4-8 weeks, based on project scope. I typically book 2–3 months out, giving you time to complete your prep work at a comfortable pace. I work on one project at a time to ensure you have my undivided attention, with key dates scheduled in advance.

    • Prep Work: Before your project begins, you'll complete a strategy workbook, submit your website copy, and gather your photos so we can hit the ground running. 

    • Meetings & Communication: Your project will include three live video calls: (1) Strategic Planning (2) Creative Direction (3) Training & Launch. Other communication happens asynchronously via email and Loom video recordings, so we can work on our own schedules.

    • Review & Refinement: I'll design your homepage first so you can approve the overall direction before we go further. When the full site is complete, you'll have two comprehensive rounds of feedback to make sure we've got it exactly right before launch.

    • Investment: Starting at $6500. (Most “Full Form” projects fall in the $7-9K range.)

    • Payment Structure: Typically divided into 3 equal payments: (1) Deposit to reserve dates (2) Project start (3) Project end. Please let me know if you need a longer payment plan. I’m happy to discuss options.

  • Please complete this inquiry form. I’ll be in touch to schedule a free 30-min call so we can chat and see if we’re a good fit. From there, I’ll recommend next steps and put together a custom proposal for your review.

A woman wearing a green work shirt, gray pants, a gray safety helmet, and sunglasses standing in a field with dry grass and hills in the background at sunset.

“Ellen! This is so much better, clearer, easier to navigate and understand, and more aligned with my initial vision than I ever thought possible! Truly exceeded all my expectations. Thank you so much.”

—Katrina Mohr, Wildland Firefighter

SIMPLE

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PROFESSIONAL

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DONE RIGHT

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SIMPLE ⁕ PROFESSIONAL ⁕ DONE RIGHT ⁕

Morph

For those with one main offering, like an artist’s portfolio, a writing coach with one signature program, or a maker ready to give their side hustle a new level of intention. Maybe the business you’ve run on referrals and an outdated DIY site for years is now calling for some extra digital oomph. Or maybe you just want a beautiful professional website that you don’t have to pull your hair out over.

  • Every web design package is tailored to your needs. Here’s what a “Morph” project typically includes:

    • 1-4 Page Squarespace Site: With simple code customizations, mobile-optimized.

    • Brand Identity: Custom wordmark logo, color palette, and typography pairing.

    • Copywriting Workbook: A personalized, section-by-section guide for writing compelling website copy, based on your strategic site map.

    • SEO Fundamentals: Built with best practices, including meta descriptions, image titles, alt text, and proper text hierarchy to improve visibility.

    • Integrations: Email marketing, lead magnet, and/or booking system as needed.

    • Tutorial Videos: Personalized how-to videos so you can easily manage your site yourself.

    • Post-Project Support: Two weeks of post-project technical support.

    • Timeline: 2-4 weeks, based on project scope. I typically book 2–3 months out, giving you time to complete your prep work at a comfortable pace. I work on one project at a time to ensure you have my undivided attention, with key dates scheduled in advance.

    • Prep Work: Before your project begins, you'll complete a strategy workbook, submit your website copy, and gather your photos so we can hit the ground running. 

    • Meetings & Communication: Your project will include two live video calls: (1) Strategic Planning (2) Training & Launch. Other communication happens asynchronously via email and Loom video recordings, so we can work on our own schedules.

    • Review & Refinement: I'll design your homepage first so you can approve the overall direction before we go further. When the full site is complete, you'll have one comprehensive round of feedback to make sure we've got it exactly right before launch.

    • Investment: Starting at $3500. (Most “Morph” projects fall in the $4-6K range.)

    • Payment Structure: Typically divided into two equal payments: (1) Deposit to reserve dates (2) Project end. Please let me know if you need a longer payment plan. I’m happy to discuss options.

  • Please complete this inquiry form. I’ll be in touch to schedule a free 30-min call so we can chat and see if we’re a good fit. From there, I’ll recommend next steps and put together a custom proposal for your review.

A woman with shoulder-length wavy brown hair smiling and showing her teeth, wearing a black top, with a wooden table and chairs in the background.

“Ellen not only built my website, she was an invaluable partner in the development of my business concept. She helped me sharpen my ideas and build out a concrete strategy to bring them to life.”

—Amy Paulsen-Reed, Cafe Co-Lab

STRATEGIC

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ACTIONABLE

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FOUNDATIONAL

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STRATEGIC ⁕ ACTIONABLE ⁕ FOUNDATIONAL ⁕

Taking Shape

For creative entrepreneurs who are website-curious but feeling foggy on their next steps. Maybe you’re not sure how to present your multifaceted work in a way that feels clear and cohesive. Maybe you’ve had a website draft kicking around for months and need to get unstuck. You’ll walk away with a strategic blueprint for your new site, complete with implementation plan and messaging guide.

  • We’ll meet for a 90-min, deep-dive strategy session. Afterwards, I’ll create the following:

    Strategy Roadmap

    A comprehensive audit of where you are: what's working, what's not, and where the opportunities lie. From there, a clear vision for what your new site will make possible and a phased implementation plan to get you there, one actionable step at a time.

    Site Map & Structure

    An architectural blueprint for your new website: how your navigation should be organized and labeled, an overview of every page your site will need, and a section-by-section breakdown of what content belongs where to guide visitors toward taking action.

    Messaging Guide

    Your copywriting compass, for your website and beyond: how to talk about what sets you apart, how to speak directly to the struggles and longings of your ideal clients, and how to communicate your ethos so the right people see themselves reflected.

  • Our Process:

    1. You’ll complete a guided strategy workbook so I can learn about your business, goals, and vision.

    2. I’ll review your responses and conduct industry and competitor research.

    3. We’ll meet for a 90-minute 1:1 strategy session.

    4. I’ll deliver a clear, easy-to-digest strategy report as a PDF within a week.

    5. I’ll create a no-pressure proposal with options for working together to build your site.*

    Investment: $950*, paid in full at time of booking.

    *Apply $500 toward your web design package when booked within 30 days!

  • Please complete this inquiry form. I’ll be in touch to schedule a free 30-min call so we can chat and see if we’re a good fit. From there, I'll send a simple agreement to sign, a payment link, and a link to schedule your strategy session.

A woman with blonde hair wearing headphones playing an acoustic guitar in a room with musical instruments, including a keyboard and a guitar hanging on the wall.

“Ellen is thorough, thoughtful, and nuanced in her feedback and vision. In our strategy session, I finally got the answers I was searching for about my website in a tangible and deliverable format.”

—Melissa Kaitlyn Carter, Making Audio Magic

Not sure where to begin?

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