Primecut Bags

Handcrafted leather GOODS

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Overview:

Primecut handcrafts unique, thoughtfully-designed leather bags in their Portland, Oregon workshop. Each piece feels like a wearable work of art, created from upcycled leather, shearling, and cowhide.

In reimagining Primecut’s digital storefront, I introduced dedicated collection pages and robust shop filters, while a new Visit Us page showcases their brick-and-mortar shop. The visual language draws from the bags themselves, striking a balance between clean lines and playful color, with digital patchworks of photos.

*Note: This is a personal, portfolio project for an existing brand

Key Features:

  • Shop filters by style, collection, and material

  • Expandable accordions in product details

  • UGC and recommended products on product pages

  • Color-change hover effects in nav and buttons

  • Custom pill-shaped quantity and variant fields

  • Wholesale and customer support pages

Hand holding a colorful zippered bag filled with multicolored fuzzy pom-poms against a beige textured wall.
Side-by-side comparison of two fashion handbags. The left features a neutral-colored patchwork leather tote, and the right shows a colorful fuzzy patchwork bag held by a woman wearing a coral jacket and a blue turtleneck.
A person wearing leopard print pants and checkered slip-on shoes standing against a black textured wall. Below, there is a green fur clutch bag with a button clasp and a shop button labeled "Shop Kelp."
Colorful fuzzy tote bag with patchwork design, black handles, on a green-legged wooden stool, against a white background with text promoting Primecut Bags Playground season.
Product page displaying a black and white Waves leather backpack with a wavy pattern, priced at $318.00, with options to adjust quantity and add to cart.
Close-up of patterned fabric scraps with animal print designs, including Dalmatian spots and cheetah spots, for primed bags.

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