Primecut Bags
Handcrafted leather GOODS
Overview:
Primecut handcrafts unique, thoughtfully-designed leather bags in their Portland, Oregon workshop. Each piece feels like a wearable work of art, created from upcycled leather, shearling, and cowhide.
In reimagining Primecut’s digital storefront, I introduced dedicated collection pages and robust shop filters, while a new Visit Us page showcases their brick-and-mortar shop. The visual language draws from the bags themselves, striking a balance between clean lines and playful color, with digital patchworks of photos.
*Note: This is a personal, portfolio project for an existing brand
Key Features:
Shop filters by style, collection, and material
Expandable accordions in product details
UGC and recommended products on product pages
Color-change hover effects in nav and buttons
Custom pill-shaped quantity and variant fields
Wholesale and customer support pages