A woman with shoulder-length dark hair stands in a well-lit workspace. She wears a light-colored T-shirt and a watch, with her hands on her hips. The desk is cluttered with books, a lamp, and various items. Art pieces are displayed on the wall behind her.

Squarespace website design + copywriting for creative entrepreneurs

Magical things happen when your web designer and your copywriter collaborate closely. (Like, within the same brain.)

MY SERVICES
Person browsing Primecut Bags website on a laptop, featuring colorful designs and a photo of a dog with flowers on its head.

You’re already brilliant at what you do.

I’m here to make sure that brilliance translates to your website so everyone else can see it too. I partner with creators and small business owners to build powerful websites with compelling messaging—that also happen to look hella cute. My one-stop, holistic approach combines strategy, copywriting, and design for maximum impact and seriously transformative results.

My Services

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Standard Website Design

Timeline: 1-2 weeks | Investment: $3.5K+

So, you're over the labor-intensive (read: pull-your-hair-out) DIY approach, but you're not ready for a high-investment custom solution. I'll create a thoughtfully designed Squarespace website that captures your brand and converts visitors, without the extended timeline or premium price tag. You'll get a customized, section-by-section copywriting workbook and a beautiful, functional site that grows with your business. The essentials, done right.

INQUIRE

Premium Website Design

Timeline: 3-5 weeks | Investment: $6.5K+

You've been at this for a while. Your business has evolved, your offerings have grown more sophisticated, and frankly, your current website isn’t keeping up. A deeply strategic, solution-oriented, swoon-worthy upgrade is in order. My premium services are customized for your specific needs. We’re talking e-commerce, online courses, long-form sales pages, complex content organization—super functional, custom coded, and visually immersive.

INQUIRE

Strategy Session

60 minutes | Investment: $150

Have you been staring at your website for so long that it's all gone a bit blurry? Maybe you're avoiding it entirely because you know it needs work and can't face going there. Or you're planning something new and not sure where to start. Bring your questions, your stuck points, your half-formed ideas. We'll spend an hour untangling whatever's in the way. You'll get a detailed recap of my recommendations so you can move forward with clarity and confidence.

Inquire
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Meet your creative collaborator

Hi there! I’m Ellen, founder of New Shapes Studio. I’m an artist, writer, and former marketing director turned website designer—and I’m obsessed with helping creative entrepreneurs thrive. Whether you’re an online business or a brick-and-mortar shop, having a killer website is the single most important piece of your marketing and sales puzzle. Let’s chat about how I can help!

About Me

My Approach

Strategy, Copywriting, & Design

(in that order)

Strategy

Every project begins with a deep dive into your positioning and strategic goals. Whether you’re hoping to increase sales, attract better-fit clients, grow your email list, or free up hours in the day, your metrics of success will be our compass.

Copywriting

I firmly believe that the words on your website are every bit as important as the visual elements, like fonts and colors. I’ll help you craft brand messaging and copywriting that connects, converts, and sounds just like you.

Design

With your strategy and messaging dialed, I’ll design a custom, easy-to-manage Squarespace website rooted in your creative vision. My signature aesthetic is minimal and user-friendly, with thoughtful color palettes and subtle playfulness.

Recent Work

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A smartphone displaying a webpage for Bella Terra Botanical fragrances, with an image of a perfume bottle placed on rocks and flowers, against a yellowish terrazzo background.
VIew All

  • "[Ellen] gathered our mess of information, photos, and documents and organized it all into an aesthetically pleasing and easy-to-navigate design. She created a website on par with some of the most well-known art museums out there. We were blown away."

    —Kirsten Miller, Thurston County Museum of Fine Arts

  • "Ellen understood my business's needs, enhanced my initial ideas, and put all the pieces together to create a site that is both visually appealing and substantive. I was impressed with the level of industry research she did to effectively capture the attention of my potential clients.”

    —Time Playfair, Playfair Appraising

  • "Ellen is professional, creative, great at meeting deadlines, and open to feedback. Her personalized how-to videos are a gold mine of information! When my 16-year-old daughter reviewed my website her words were: ‘It's lit. It's so your vibe.’ So I'd say she nailed it.”

    —Kristy Cruz, The Succulent Studio

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I love to work with:

⁕ Artists, designers, crafters, and creative service providers who make beautiful things with their minds and hands

⁕ Purpose-driven brands and organizations who care deeply about what they do, who they serve, and the impact they make

⁕ Beloved brick-and-mortars—like local cafes and cute gift shops—in need of a digital home as amazing as their IRL one

A wooden desk with a closed silver laptop featuring stickers, a colorful notebook, a yellow smartphone case, a coffee mug, a potted plant, a jar with seashells, and a terracotta-colored decor item. There's a window with small items on the ledge, including a pack of playing cards.

FAQs

  • Standard Package: Starting at $3.5K. This includes a semi-custom Squarespace website with a personalized copywriting workbook to guide you through creating your own content. This streamlined option can be completed in as little as one week.

    Premium Package: Starting at $6.5K. This includes a fully custom website with comprehensive copywriting services, ideal for complex business needs like e-commerce, online courses, or detailed sales pages. These more extensive projects generally take 3-5 weeks to complete.

    Both options include strategic planning and a design that grows with your business. Contact me for a custom proposal!

  • Intake:

    After you complete this inquiry form, I'll reach out to set up a free intro call. From there, I'll create a custom proposal with my recommendations and a detailed scope of work. If you'd like to move forward, you'll pay a deposit and sign a contract. That locks in the design dates on my calendar and makes things official!

    Discovery + Prep:

    We'll begin with a deep dive into your business and website goals through a 1:1 strategy call, brand questionnaire, and my own industry research. You'll also gather all of your website content, like photos and copywriting (if DIY-ing), so we can hit the ground running when it's time to begin design.

    Website Copy, Design + Build:

    Then you can sit back and relax while I work my magic! I'll begin by designing your homepage, which will set the look and feel for the rest of your site. With your approval, I'll move on to the remaining pages, crafting a beautiful, results-driven website that captures the essence of your brand.

    Review + Revision:

    After the grand reveal, you'll review the full website and provide feedback via a detailed revisions form. Then I'll implement your edits, making sure that every detail is just right. I'll also test the site on different devices to catch and correct any bugs.

    Training + Launch:

    Finally, we'll do a live walkthrough of the finished site together, where I'll orient you to the backend of Squarespace and teach you how to make updates to your site. You'll receive training videos to watch again and again. Then we'll connect your domain and launch your shiny new website! I'll be available for technical support, should any issues arise.

  • I was that overachiever kid at school who showed up with my extra credit done and my glitter pens in rainbow-order. That's the vibe I still bring to all of my projects. I'm methodical and organized. A good listener and a clear communicator. All of our work together will be housed in one centralized, easy-to-use portal. I want you to feel taken care of (and obsessed with your new website!) at every step.

  • I build websites on Squarespace and find that it’s a great choice for so many small business owners. Squarespace has robust, business-friendly features like e-commerce, marketing tools, course-hosting, and more. It’s a common, user-friendly platform that's been around for a long time and isn't going anywhere anytime soon. Plus, the new "Fluid Engine" interface, combined with my custom coding skills, makes it possible for me to design Squarespace websites that break outside the template.

  • I'm based in Olympia, Washington and work with clients from all over.

  • Submit this form and I'll get back to you within 2 business days to schedule a quick, no-pressure call. I look forward to chatting!

Ready to ditch that cookie cutter website?

Book a Call
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STUDIO NOTES

Let’s be email friends! 💌

A quarterly note to say: Hello! I still exist! Here's what I'm making and thinking about. Recent projects, studio updates, and life lately.